Ford looking to expand further into the Chinese market

From the Detroit Free Press:

Ford Motor Co. is talking to its partners in China about changing the structure of the three-way Changan Ford Mazda venture in the world’s hottest car market, Joe Hinrichs, Ford’s new president for Asia Pacific and Africa, told the Free Press Monday.

He also said that Ford, a latecomer to the Chinese market, aims to significantly boost its 2% market share there. “Clearly we believe that we should have a stronger presence than 2% of the market,” he said. “We need to grow our business in Asia.”

Continue reading Ford wants more of the Chinese market, looks at changing structure of Changan Ford Mazda venture


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